Screens in Google Analytics represent content users are viewing within your app. The equivalent concept in web analytics is a pageview. Measuring screen views allows you to see which content is being viewed most by your users, and how are they are navigating between different pieces of content.

A screen view consists of a single string field that will be used as the screen name in your Google Analytics reports.

Screen view data is used primarily in the following Google Analytics reports:
  • Screens report
  • Engagement Flow
  • Goal Flow


The following sections will describe how to implement screen measurement.

You can manually send a screen view by calling SendView().

SendView() is usually called in the OnNavigateTo() overrided method of a Page as in the following example:
protected override void OnNavigatedTo(NavigationEventArgs e)
    Tracker myTracker = EasyTracker.GetTracker();
    myTracker.SendView("Home Screen");

Last edited Apr 13, 2013 at 10:04 PM by timgreenfield, version 1